Flock: Brand, Events and Identity
At Flock, a fast-growing public safety technology company, I shape how the brand shows up in print, on screen and on the show floor. I own the company's annual conference and its booth at the industry's largest law enforcement tradeshow, designing environments that carry one idea from the entrance to the stage. My latest projects are leading the sub-brand identity for Flock's first-responder drone and a presentation system used company-wide. I set the visual direction for the campaign work behind it all, from paid ads and signage to sales collateral, ebooks and swag, and build it with our design team. Along the way, I've developed AI-assisted production workflows that frees up more of the team's time for craft.
Creative Direction, Brand Identity, Environmental Design, Presentation Systems, AI-Assisted Production
SellX: The Future of Work is Here
With the mission to change the way people think about sales, and the future of work, SellX evolved into a modern brand experience for its platform users.
I led the creative department within SellX's experience team, setting the direction for a sales SaaS brand that needed to feel premium but approachable. I took it from concept through motion.
Creative Concept, Brand Identity, Art Direction, Design Execution, Motion Graphics
InterContinental Hotels Group: 18 Hotel Brands. 6,000+ Destinations
Across InterContinental Hotels Group brands including Holiday Inn, Crowne Plaza and InterContinental Hotels & Resorts, I designed print, digital, social and motion work for hotel campaigns.
A key aspect of my role has been the creation and utilization of all the hotel brand standards, ensuring that design creations align seamlessly and uphold the hotel’s identity. From digital and print media to captivating social media reels and motion graphics, my diverse skill set allows me to craft compelling visual experiences to actively support marketing initiatives, including high-profile events such as hotel openings and promotional campaigns.
Creative Concept, Campaign Design, Brand Systems, Design Execution, Motion Graphics
Apple: Imagination, Design and Innovation
With Apple Marcom teams and Hogarth Worldwide, I worked on exciting product launches that spanned multiple markets, specifically catering to the Turkish and Southeast Asian markets (Singapore, Malaysia, Philippines, Vietnam, and Thailand).
Additionally, I consistently delivered visually captivating designs that resonated with the target audience and upheld Apple's cohesive visual identity for Apple Fitness+ online promotional ads as well as packaging for their global technology products.
Brand Identity, Design Execution, Localization, Art Production
CoinMarketCap: Cryptocurrency Tracking and Data
Well known in the cryptocurrency space, CoinMarketCap (acquired by Binance) is known as a source of high quality information about cryptocurrency market cap rankings, charts, and more.
As their primary graphic designer, I touched every aspect of their design needs from spanning social media strategies, quarterly reports, email campaigns, NFTs, promotional swag, and digital assets for the web and App Store. I'm proud to have implemented impactful marketing and design tactics that resulted in over 10,000 social media followers, significantly boosting brand awareness.
Brand Identity, Design Execution, Creative Concept, Localization
The Home Depot: Style All Your Own
Home Decorators Collection, from the Home Depot, is one of the nation's largest direct sellers of home decor. With their variety of curated collections and decorating styles, it was essential for the packaging to compliment this diversity and exude a sense of sophistication.
Throughout my tenure, I successfully managed and designed over 100 projects across multiple product categories, catering to the unique demands of the US, Canadian, and Mexican markets.
Brand Identity, Art Direction, Packaging Design Execution, Art Production, Localization